Taco Bell is a good example of this advertising option in action. The Sponsored Lenses are also an effective engagement tool unique to Snapchat. People became alerted to the fact that this deal was going on, and as a result Starbucks experiences a surge in purchases. For example, Starbucks launched a Geofilter campaign for their Frappuccino happy hours, which created a layover on screens during the hours the promotion ran. Geofilters allow a company to cover the screen with a branded image and text in order to spread brand awareness and encourage immediate conversions. It is the perfect tool for any impulse-driven industry, such as food and beverage. Geofilters represent just one of the many original features on Snapchat. It’s also breaking down the barriers when it comes to confusing ad spend: Snapchat advertisers are able to set goals and analyze results with an array of both standard and unique objectives. Snapchat’s Unique Marketing Features Though it’s easy enough to lump it together with the other social media platforms as another expense in a paid social campaign, Snapchat stands out as a way to reach consumers in a completely unique way. With approximately one-third of total users being within the sought-after millenial demographic, Snapchat should be the platform of choice embraced by digital marketers. Additionally, years old visited the app on average over 20 times per day and spent a total of over 30 minutes on it. Compared to it’s biggest competitor, Instagram, who’s users share about each day, Snapchat garners daily. Now boasting, as of May 2017, the platform’s influence extends beyond its population with its incredible engagement rates. It only took five years for Snapchat to go from social media newcomer to the mobile staple it is today. Services Translation, Editing/proofreading, Software localization, Transcription, Copywriting Expertise Specializes in: Accounting Marketing / Market Research Law: Patents, Trademarks, Copyright Law: Contract(s) Investment / Securities Finance (general) Business/Commerce (general) Advertising / Public Relations Certificates, Diplomas, Licenses, CVs Biology (-tech,-chem,micro-). Account type Freelance translator and/or interpreter, Verified site user Data security Created by Evelio Clavel-Rosales This person has a SecurePRO™ card.īecause this person is not a Plus subscriber, to view his or her SecurePRO™ card you must be a. Do you need a professional translation - I am at your service.
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